Joe Yee's lures have long been regarded as "Secret Weapons" of top charter crews the world over. Joe's innovative lure styles have secured their place in the annals of sportfishing history. He is renowned worldwide as "The Master Lure Maker." Joe Yee Lures have captured thousands of marlin in every gamefishing hot spot around the globe. Joe Yee Lures standout for their ability to consistently catch big fish. The Joe Yee Lure range has accounted for an unbelievable 27 blue marlin over the 1,000 pound mark.